Highest-Paying Marketing (Bachelor's) Programs in the US

  • 471 programs report first-year pay
  • 31 state rankings
  • Bachelor's in Marketing

College Scorecard June 2026 release · BLS wages May 2025

The short answer

The median marketing bachelor's program in the US pays its graduates $44,567 in their first year and $64,125 five years after. Utah has the highest state median ($53,883), and Louisiana the lowest ($35,115). The median program leaves its graduates with $24,250 in federal debt.

Median first-year pay$44,567Across 471 programs
Median pay after 5 years$64,125Across 430 programs
Median federal debt$24,250Across 469 programs
Debt-to-earnings53%Across 451 programs

All 468 programs, ranked by graduate pay

Each program is ranked by the median pay of its graduates one year after they finished, from College Scorecard. This measures what graduates earn, not how good the teaching is. Pay also depends on where graduates live and work. Programs that don't report a figure are listed last when you sort by it.

Pay after cost of living divides first-year pay by the Bureau of Economic Analysis price level of the school's state, where the US average is 100. It is shown for 341 programs where at least half of the graduates who work are working in the school's state. The other 127, whose graduates mostly work in other states or whose state has no price level, are listed last when you sort by it.

20 programs report pay but not debt, so they are ranked only by pay.

College Scorecard withholds pay for programs with too few graduates, to protect their privacy, so those programs can't be ranked. 3 more programs report pay but aren't listed, because College Scorecard's school file doesn't name their schools. The national medians above still count them.

Marketing (Bachelor's) programs by state

Each row is the median across the state's marketing bachelor's programs. State names link to the full ranking of that state's programs.

Programs in 20 more states and territories report pay, but too few to rank. A state ranking needs at least five programs that report both pay and debt.

Quick picks nationwide

Lowest median debt

  1. BYU, UT$10,500
  2. Utah Valley University, UT$12,044
  3. San Francisco State, CA$12,304
  4. UH-Clear Lake, TX$12,500
  5. Cal State San Bernardino, CA$13,125
  6. Utah State, UT$13,801
  7. CSUN, CA$14,000
  8. Cal State Long Beach, CA$14,087
  9. San Diego State, CA$15,000
  10. Northeastern Illinois University, IL$15,000

Lowest debt for the pay

  1. BYU, UT16%
  2. UPenn, PA21%
  3. Utah Valley University, UT22%
  4. San Francisco State, CA24%
  5. WashU, MO25%
  6. Utah State, UT25%
  7. Boston College, MA27%
  8. University of Florida, FL28%
  9. TCU, TX28%
  10. UIUC, IL29%

Only the 396 programs with their own page here are included. "Debt for the pay" is median debt divided by first-year pay.

Careers this field leads to

These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across the US and all experience levels.

Market Research Analysts and Marketing Specialists

$78,760

Median pay in the US. 899,580 people work in this job in the US. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $43,390Top 10%: $155,480

Sales Managers

$148,270

Median pay in the US. 637,080 people work in this job in the US. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.

Bottom 10%: $73,170Top 10%: $290,540

Marketing Managers

$166,790

Median pay in the US. 395,240 people work in this job in the US. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.

Bottom 10%: $90,260Top 10%: $293,610

Web and Digital Interface Designers

$104,000

Median pay in the US. 113,330 people work in this job in the US. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $53,750Top 10%: $201,550

Common questions

The median marketing bachelor's program in the US pays its graduates $44,567 in their first year and $64,125 five years after.

About this data

  • Earnings and debt only include students who received federal financial aid, and earnings only count graduates who were working and not enrolled in more school.
  • Debt only includes federal loans. Private loans and credit cards are not counted.
  • Medians are across programs, not students: each program counts once, however many graduates it has.
  • National medians include every program in the 50 states, DC, and US territories, including schools that have since closed. Schools with several campuses that report one combined figure are counted once.
  • Programs are ranked by College Scorecard median pay one year after graduation. Pay after cost of living uses the price level of the school's state.
  • Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025. Price levels are the Bureau of Economic Analysis Regional Price Parities for 2024.

Sources

  1. U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
  2. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
  3. Bureau of Labor Statistics, Employment Projections 2025 to 2035
  4. NCES, CIP 2020 to SOC 2018 crosswalk
  5. Bureau of Economic Analysis, Regional Price Parities, 2024