Taylor University Marketing (Bachelor's): Tuition, Graduate Salary, and Debt

  • Bachelor's in Marketing
  • Private nonprofit university
  • Upland, IN
  • About 22 graduates a year

College Scorecard June 2026 release · BLS wages May 2025

The short answer

Taylor University marketing graduates earn more than graduates of most marketing programs nationally, $49,939 in their first year. Where this program stands out is debt. The typical graduate leaves with $20,182 in federal loans, less than at 82% of marketing programs in the country. Strong value, but not one of the highest-paying marketing degrees in Indiana.

First-year earnings$49,93976th percentile of 471 programs nationally
Earnings after 5 years$61,04822% more than year one
Median federal debt$20,1824th lowest of 15 Indiana programs
Debt-to-earnings40%Indiana median 53%, national 53%

How it compares

Each figure is the median for graduates of the program. The Indiana and national columns are the medians across all marketing bachelor's programs that report the figure.

Five years out, Taylor University graduates earn less than the national figure and about the same as the Indiana median.

Debt and first-year pay at every Indiana marketing program

Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the Indiana medians.

Taylor UniversityOther Indiana programs

Hover over or tap a dot to see the school. Only programs that report both earnings and debt are shown.

What graduates earn over time

Pay rises about 22% between the first and fifth year.

Taylor University grads, year 1$49,939
Taylor University grads, year 5$61,048
All Indiana marketing grads, year 5$61,078

Year 1 and year 5 figures come from different graduating classes, so the growth rate is an estimate.

Paying back the loans

On a standard 10-year plan, the median debt means a payment of about $214 a month, or 5.1% of a graduate's typical monthly pay in the first year.

Where graduates work, and what the pay is worth

Prices in the parts of Indiana outside metro areas are about 11% below the national average, so a $49,939 salary here buys what about $56,328 buys in a typical US city.

Careers this field leads to

These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.

Market Research Analysts and Marketing Specialists

$63,700

Median pay in Indiana. 14,400 people work in this job in Indiana. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $39,740Top 10%: $117,640

Sales Managers

$131,470

Median pay in Indiana. 9,700 people work in this job in Indiana. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.

Bottom 10%: $69,570Top 10%: $231,350

Marketing Managers

$136,260

Median pay in Indiana. 3,350 people work in this job in Indiana. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.

Bottom 10%: $82,380Top 10%: $233,460

Web and Digital Interface Designers

$63,430

Median pay in Indiana. 1,160 people work in this job in Indiana. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $37,960Top 10%: $114,390

About Taylor University

Marketing ranks 5th of 12 bachelor's programs at Taylor University by first-year earnings. The top three are Computer Science ($77,081), Accounting ($61,164), and Finance ($60,336).

Other marketing bachelor's programs near Upland

Common questions

The median graduate earns $49,939 one year after graduating and $61,048 five years after. The median across marketing bachelor's programs in Indiana is $44,919.

About this data

  • Earnings and debt only include students who received federal financial aid (grants or loans).
  • Earnings only count graduates who were working and not enrolled in more school. Graduates who went straight to further study are not included.
  • Debt only includes federal loans. Private loans and credit cards are not counted.
  • Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of Indiana comparisons when their main campus is in another state.
  • Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.
  • School-level numbers like tuition, admission rate, and graduation rate are for the whole school, not the marketing program.

Sources

  1. U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
  2. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
  3. Bureau of Labor Statistics, Employment Projections 2025 to 2035
  4. Bureau of Economic Analysis, Regional Price Parities, 2024
  5. NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024

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