Northeastern State Marketing (Bachelor's): Tuition, Graduate Salary, and Debt
- Bachelor's in Marketing
- Public university
- Tahlequah, OK
- About 31 graduates a year
College Scorecard June 2026 release · BLS wages May 2025
The short answer
Northeastern State marketing graduates earn less than graduates of most marketing programs nationally, $39,360 in their first year. Where this program stands out is debt. The typical graduate leaves with $18,371 in federal loans, less than at 91% of marketing programs in the country. Debt is low, but pay is also below the Oklahoma median of $41,019.
How it compares
Each figure is the median for graduates of the program. The Oklahoma and national columns are the medians across all marketing bachelor's programs that report the figure.
Five years out, Northeastern State graduates earn less than the national figure and about $19,518 less than the Oklahoma median. Several Oklahoma programs with higher debt show higher pay by the five-year mark.
Debt and first-year pay at every Oklahoma marketing program
Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the Oklahoma medians.
Hover over or tap a dot to see the school. Only programs that report both earnings and debt are shown.
What graduates earn over time
Pay rises about 6% between the first and fifth year.
Year 1 and year 5 figures come from different graduating classes, so the growth rate is an estimate.
Paying back the loans
On a standard 10-year plan, the median debt means a payment of about $195 a month, or 5.9% of a graduate's typical monthly pay in the first year.
Where graduates work, and what the pay is worth
90% of graduates (44 of 49) were working in Oklahoma one year after graduating. Prices in the parts of Oklahoma outside metro areas are about 16% below the national average, so a $39,360 salary here buys what about $47,095 buys in a typical US city.
Careers this field leads to
These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.
Market Research Analysts and Marketing Specialists
$61,940Median pay in Oklahoma. 6,620 people work in this job in Oklahoma. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.
Sales Managers
$128,920Median pay in Oklahoma. 3,250 people work in this job in Oklahoma. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.
Marketing Managers
$126,920Median pay in Oklahoma. 1,420 people work in this job in Oklahoma. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.
Web and Digital Interface Designers
$76,440Median pay in Oklahoma. 340 people work in this job in Oklahoma. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.
About Northeastern State
Marketing ranks 14th of 22 bachelor's programs at Northeastern State by first-year earnings. The top three are Nursing ($80,792), Medical Laboratory Science ($62,912), and Management Information Systems ($51,298).
Other marketing bachelor's programs near Tahlequah
Common questions
The median graduate earns $39,360 one year after graduating and $41,549 five years after. The median across marketing bachelor's programs in Oklahoma is $41,019.
The median federal loan balance is $18,371, which ranks the lowest of 6 marketing bachelor's programs in Oklahoma. That works out to about $195 a month over 10 years.
On the numbers, yes for most students. Debt equals 47% of first-year earnings, against a national median of 53%. If the highest possible early salary is the main goal, several Oklahoma programs report higher pay, usually with more debt.
Most do. 90% (44 of 49) were working in Oklahoma one year after graduating.
About this data
- Earnings and debt only include students who received federal financial aid (grants or loans).
- Earnings only count graduates who were working and not enrolled in more school. Graduates who went straight to further study are not included.
- Debt only includes federal loans. Private loans and credit cards are not counted.
- Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of Oklahoma comparisons when their main campus is in another state.
- Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.
- School-level numbers like tuition, admission rate, and graduation rate are for the whole school, not the marketing program.
Sources
- U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
- Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
- Bureau of Labor Statistics, Employment Projections 2025 to 2035
- Bureau of Economic Analysis, Regional Price Parities, 2024
- NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024