Which North Carolina marketing program has the lowest debt?

Campbell University reports the lowest median federal debt, $18,994, with first-year pay of $40,572.

How much do marketing graduates earn in North Carolina?

The median across 10 North Carolina marketing bachelor's programs is $44,745 in the first year after graduating and $58,953 five years after.

How many marketing bachelor's programs are in North Carolina?

10 North Carolina programs report first-year pay for their graduates, and 10 of them also report federal debt.

Marketing (Bachelor's) Programs in North Carolina, Ranked by Graduate Pay and Debt

10 programs report first-year pay
10 also report federal debt
Bachelor's in Marketing

College Scorecard June 2026 release · BLS wages May 2025

The short answer

The median North Carolina marketing bachelor's program pays its graduates $44,745 in their first year, $178 more than the national median. Elon University reports the highest first-year pay ($55,893), and Campbell University the lowest median debt ($18,994).

Median first-year pay$44,745National $44,567

Median pay after 5 years$58,953National $64,125

Median federal debt$23,304National $24,250

Debt-to-earnings56%National 53%

All 10 programs, ranked

Each figure is the median for the program's graduates. Programs that don't report a figure are listed last when you sort by it.

#	School	Year 1 pay	Year 5 pay	Debt	Debt to pay
1	Elon UniversityElon · private nonprofit	$55,893	$86,296	$21,500	38%
2	NC A&TGreensboro · public	$48,042	$58,266	$27,375	57%
3	Meredith CollegeRaleigh · private nonprofit	$45,883	Not reported	$27,000	59%
4	North Carolina Wesleyan UniversityRocky Mount · private nonprofit	$45,880	Not reported	$26,354	57%
5	East Carolina UniversityGreenville · public	$45,870	$67,720	$24,992	54%
6	UNC CharlotteCharlotte · public	$43,619	$66,750	$21,500	49%
7	Appalachian StateBoone · public	$42,999	$59,640	$19,500	45%
8	Campbell UniversityBuies Creek · private nonprofit	$40,572	$49,059	$18,994	47%
9	Wingate UniversityWingate · private nonprofit	$36,777	Not reported	$23,100	63%
10	Western Carolina UniversityCullowhee · public	$33,197	$57,435	$23,508	71%

Debt and first-year pay at every North Carolina marketing program

Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the North Carolina medians.

Hover over or tap a dot to see the school. Only the 10 programs that report both earnings and debt are shown.

Quick picks

Highest first-year pay

Elon University$55,893
NC A&T$48,042
Meredith College$45,883
North Carolina Wesleyan University$45,880
East Carolina University$45,870

Lowest median debt

Lowest debt for the pay

"Debt for the pay" is median debt divided by first-year pay. Only programs that report both figures are included.

Careers this field leads to

These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.

Market Research Analysts and Marketing Specialists

$78,410

Median pay in North Carolina. 30,700 people work in this job in North Carolina. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $43,780Top 10%: $155,670

Sales Managers

$150,470

Median pay in North Carolina. 16,920 people work in this job in North Carolina. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.

Bottom 10%: $69,350Top 10%: $297,760

Marketing Managers

$165,480

Median pay in North Carolina. 10,790 people work in this job in North Carolina. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.

Bottom 10%: $96,760Top 10%: $274,100

Web and Digital Interface Designers

$97,990

Median pay in North Carolina. 3,400 people work in this job in North Carolina. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $44,530Top 10%: $163,850

Common questions

Elon University in Elon reports the highest median first-year pay, $55,893. Its median federal debt is $21,500.

Marketing (Bachelor's) programs in the US, ranked471 programs by pay and debt

About this data

Earnings and debt only include students who received federal financial aid, and earnings only count graduates who were working and not enrolled in more school.
Debt only includes federal loans. Private loans and credit cards are not counted.
Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of North Carolina rankings when their main campus is in another state.
Medians are across the marketing bachelor's programs that report each figure, so the counts differ by figure. Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.

Sources

U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
Bureau of Labor Statistics, Employment Projections 2025 to 2035
NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024