Which Alabama marketing program has the lowest debt?

Samford University reports the lowest median federal debt, $18,000, with first-year pay of $47,565.

How much do marketing graduates earn in Alabama?

The median across 9 Alabama marketing bachelor's programs is $40,225 in the first year after graduating and $54,137 five years after.

How many marketing bachelor's programs are in Alabama?

9 Alabama programs report first-year pay for their graduates, and 9 of them also report federal debt.

Marketing (Bachelor's) Programs in Alabama, Ranked by Graduate Pay and Debt

9 programs report first-year pay
9 also report federal debt
Bachelor's in Marketing

College Scorecard June 2026 release · BLS wages May 2025

The short answer

The median Alabama marketing bachelor's program pays its graduates $40,225 in their first year, $4,342 less than the national median. University of Alabama reports the highest first-year pay ($48,879), and Samford University the lowest median debt ($18,000).

Median first-year pay$40,225National $44,567

Median pay after 5 years$54,137National $64,125

Median federal debt$23,000National $24,250

Debt-to-earnings53%National 53%

All 9 programs, ranked

Each figure is the median for the program's graduates. Programs that don't report a figure are listed last when you sort by it.

#	School	Year 1 pay	Year 5 pay	Debt	Debt to pay
1	University of AlabamaTuscaloosa · public	$48,879	$80,393	$23,071	47%
2	Samford UniversityBirmingham · private nonprofit	$47,565	Not reported	$18,000	38%
3	Auburn UniversityAuburn · public	$45,460	$67,766	$20,500	45%
4	University of North AlabamaFlorence · public	$40,470	$51,763	$21,500	53%
5	University of Alabama in HuntsvilleHuntsville · public	$40,225	Not reported	$23,000	57%
6	UABBirmingham · public	$39,348	$62,426	$26,750	68%
7	University of South AlabamaMobile · public	$38,600	$46,298	$26,000	67%
8	Jacksonville StateJacksonville · public	$38,458	Not reported	$19,500	51%
9	Alabama A&M UniversityNormal · public	$25,945	Not reported	$29,000	112%

Debt and first-year pay at every Alabama marketing program

Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the Alabama medians.

Hover over or tap a dot to see the school. Only the 9 programs that report both earnings and debt are shown.

Quick picks

Highest first-year pay

University of Alabama$48,879
Samford University$47,565
Auburn University$45,460
University of North Alabama$40,470
University of Alabama in Huntsville$40,225

Lowest median debt

Samford University$18,000
Jacksonville State$19,500
Auburn University$20,500
University of North Alabama$21,500
University of Alabama in Huntsville$23,000

Lowest debt for the pay

"Debt for the pay" is median debt divided by first-year pay. Only programs that report both figures are included.

Careers this field leads to

These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.

Market Research Analysts and Marketing Specialists

$59,530

Median pay in Alabama. 8,390 people work in this job in Alabama. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $36,100Top 10%: $114,010

Sales Managers

$124,040

Median pay in Alabama. 4,670 people work in this job in Alabama. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.

Bottom 10%: $66,050Top 10%: $218,270

Marketing Managers

$120,160

Median pay in Alabama. 1,540 people work in this job in Alabama. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.

Bottom 10%: $70,790Top 10%: $225,300

Web and Digital Interface Designers

$51,860

Median pay in Alabama. 130 people work in this job in Alabama. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $44,190Top 10%: $127,500

Common questions

University of Alabama in Tuscaloosa reports the highest median first-year pay, $48,879. Its median federal debt is $23,071.

Marketing (Bachelor's) programs in the US, ranked471 programs by pay and debt

About this data

Earnings and debt only include students who received federal financial aid, and earnings only count graduates who were working and not enrolled in more school.
Debt only includes federal loans. Private loans and credit cards are not counted.
Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of Alabama rankings when their main campus is in another state.
Medians are across the marketing bachelor's programs that report each figure, so the counts differ by figure. Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.

Sources

U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
Bureau of Labor Statistics, Employment Projections 2025 to 2035
NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024