Is a marketing degree from University of Oklahoma-Norman Campus worth it?

On the numbers, yes for most students. Debt equals 38% of first-year earnings, against a national median of 53%, and the share of borrowers in default two years into repayment is 20% or less.

Do University of Oklahoma-Norman Campus marketing graduates stay in Oklahoma?

Many leave. 33% (41 of 124) were working in Oklahoma one year after graduating.

University of Oklahoma-Norman Campus Marketing (Bachelor's): Tuition, Graduate Salary, and Debt

Q: How much debt do University of Oklahoma-Norman Campus marketing graduates have?

The median federal loan balance is $21,500, which ranks 2nd lowest of 6 marketing bachelor's programs in Oklahoma. That works out to about $228 a month over 10 years.

Bachelor's in Marketing
Public university
Norman, OK
About 347 graduates a year

College Scorecard June 2026 release · BLS wages May 2025

The short answer

University of Oklahoma-Norman Campus marketing graduates earn more than graduates of most marketing programs nationally, $57,331 in their first year. The typical graduate leaves with $21,500 in federal loans, close to the national median of $24,250. It is one of the higher-paying marketing degrees in Oklahoma.

First-year earnings$57,33194th percentile of 471 programs nationally

Earnings after 5 years$82,85545% more than year one

Median federal debt$21,5002nd lowest of 6 Oklahoma programs

Debt-to-earnings38%Oklahoma median 52%, national 53%

How it compares

Each figure is the median for graduates of the program. The Oklahoma and national columns are the medians across all marketing bachelor's programs that report the figure.

	University of Oklahoma-Norman Campus	Oklahoma	National
Earnings, 1 year after graduating	$57,331	$41,019	$44,567
Earnings, 5 years after graduating	$82,855	$61,067	$64,125
Median federal debt at graduation	$21,500	$21,750	$24,250
Debt as share of first-year pay	38%	52%	53%
Programs compared		6	471

Five years out, University of Oklahoma-Norman Campus graduates earn more than the national figure and about $21,789 more than the Oklahoma median.

Debt and first-year pay at every Oklahoma marketing program

Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the Oklahoma medians.

University of Oklahoma-Norman CampusOther Oklahoma programs

Hover over or tap a dot to see the school. Only programs that report both earnings and debt are shown.

What graduates earn over time

Pay rises about 45% between the first and fifth year.

University of Oklahoma-Norman Campus grads, year 1$57,331

University of Oklahoma-Norman Campus grads, year 5$82,855

All Oklahoma marketing grads, year 5$61,067

Year 1 and year 5 figures come from different graduating classes, so the growth rate is an estimate.

Does family income change the outcome?

Graduates who received Pell Grants, which go to students from lower-income families, earned $10,668 less in their first year than other graduates. They also borrowed more. Students who expect to rely on grants should weigh this gap.

Pell Grant recipients, year 1 earnings$50,825Median debt $25,500

Other graduates, year 1 earnings$61,493Median debt $21,000

Paying back the loans

On a standard 10-year plan, the median debt means a payment of about $228 a month, or 4.8% of a graduate's typical monthly pay in the first year.

Two years into repayment (74 borrowers)	Share
Paid off in full	20–39%
Paying down the balance	40–59%
Paused payments (forbearance)	20% or less
In default	20% or less

The government publishes these as ranges to protect privacy. They were measured in 2018 to 2020, partly during the pandemic pause on federal loan payments, so the forbearance share may be higher than usual. Separately, 42 parents took out Parent PLUS loans for these students, with a median of $57,897.

Where graduates work, and what the pay is worth

33% of graduates (41 of 124) were working in Oklahoma one year after graduating. Prices in the Oklahoma City area are about 10% below the national average, so a $57,331 salary here buys what about $63,414 buys in a typical US city.

Careers this field leads to

These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.

Market Research Analysts and Marketing Specialists

$61,940

Median pay in Oklahoma. 6,620 people work in this job in Oklahoma. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $33,890Top 10%: $114,010

Sales Managers

$128,920

Median pay in Oklahoma. 3,250 people work in this job in Oklahoma. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.

Bottom 10%: $63,070Top 10%: $275,440

Marketing Managers

$126,920

Median pay in Oklahoma. 1,420 people work in this job in Oklahoma. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.

Bottom 10%: $69,990Top 10%: $210,760

Web and Digital Interface Designers

$76,440

Median pay in Oklahoma. 340 people work in this job in Oklahoma. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $37,730Top 10%: $120,960

About University of Oklahoma-Norman Campus

In-state tuition and fees	$9,797 / year
Out-of-state tuition and fees	$27,377 / year
Average net price after aid	$15,300 / year
Admission rate	77%
Graduation rate (within 6 years)	75%
Undergraduate students	22,734

Marketing ranks 18th of 49 bachelor's programs at University of Oklahoma-Norman Campus by first-year earnings. The top three are Computer Science ($78,610), Chemical Engineering ($77,751), and Dental Hygiene and Assisting ($75,367).

Other marketing bachelor's programs near Norman

School	Distance	Year 1 pay	Debt
University of Oklahoma-Norman CampusNorman, OK · public		$57,331	$21,500
Oklahoma Christian UniversityEdmond, OK · private nonprofit	28 mi	$40,447	$21,500
University of Central OklahomaEdmond, OK · public	31 mi	$38,628	$22,350

Common questions

The median graduate earns $57,331 one year after graduating and $82,855 five years after. The median across marketing bachelor's programs in Oklahoma is $41,019.

About this data

Earnings and debt only include students who received federal financial aid (grants or loans).
Earnings only count graduates who were working and not enrolled in more school. Graduates who went straight to further study are not included.
Debt only includes federal loans. Private loans and credit cards are not counted.
Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of Oklahoma comparisons when their main campus is in another state.
Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.
School-level numbers like tuition, admission rate, and graduation rate are for the whole school, not the marketing program.

Sources

U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
Bureau of Labor Statistics, Employment Projections 2025 to 2035
Bureau of Economic Analysis, Regional Price Parities, 2024
NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024

Marketing bachelor's programs in Oklahoma, ranked6 programs by pay and debt Marketing bachelor's programs in the US, ranked471 programs by pay and debt All University of Oklahoma-Norman Campus programs, ranked49 programs by pay and debt