How much debt do UNT marketing graduates have?

The median federal loan balance is $19,540, which ranks 12th lowest of 36 marketing bachelor's programs in Texas. That works out to about $207 a month over 10 years.

Is a marketing degree from UNT worth it?

On the numbers, yes for most students. Debt equals 45% of first-year earnings, against a national median of 53%, and the share of borrowers in default two years into repayment is 5% or less. If the highest possible early salary is the main goal, several Texas programs report higher pay, usually with more debt.

UNT Marketing (Bachelor's): Tuition, Graduate Salary, and Debt

Q: Do UNT marketing graduates stay in Texas?

Most do. 94% (237 of 252) were working in Texas one year after graduating.

Bachelor's in Marketing
Public university
Denton, TX
About 276 graduates a year

College Scorecard June 2026 release · BLS wages May 2025

The short answer

UNT marketing graduates earn about what marketing graduates earn nationally, $43,828 in their first year. Where this program stands out is debt. The typical graduate leaves with $19,540 in federal loans, less than at 84% of marketing programs in the country. Strong value, but not one of the highest-paying marketing degrees in Texas.

First-year earnings$43,82844th percentile of 471 programs nationally

Earnings after 5 years$62,12042% more than year one

Median federal debt$19,54012th lowest of 36 Texas programs

Debt-to-earnings45%Texas median 51%, national 53%

How it compares

Each figure is the median for graduates of the program. The Texas and national columns are the medians across all marketing bachelor's programs that report the figure.

	UNT	Texas	National
Earnings, 1 year after graduating	$43,828	$43,828	$44,567
Earnings, 5 years after graduating	$62,120	$57,929	$64,125
Median federal debt at graduation	$19,540	$21,866	$24,250
Debt as share of first-year pay	45%	51%	53%
Programs compared		39	471

Five years out, UNT graduates earn less than the national figure but about $4,191 more than the Texas median.

Debt and first-year pay at every Texas marketing program

Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the Texas medians.

UNTOther Texas programs

Hover over or tap a dot to see the school. Only programs that report both earnings and debt are shown.

What graduates earn over time

Pay rises about 42% between the first and fifth year.

UNT grads, year 1$43,828

UNT grads, year 5$62,120

All Texas marketing grads, year 5$57,929

Year 1 and year 5 figures come from different graduating classes, so the growth rate is an estimate.

Does family income change the outcome?

Graduates who received Pell Grants, which go to students from lower-income families, earned slightly more in their first year than other graduates, but borrowed more: a median of $22,000 against $18,000.

Pell Grant recipients, year 1 earnings$46,115Median debt $22,000

Other graduates, year 1 earnings$42,563Median debt $18,000

Paying back the loans

On a standard 10-year plan, the median debt means a payment of about $207 a month, or 5.7% of a graduate's typical monthly pay in the first year.

Two years into repayment (205 borrowers)	Share
Paid off in full	5–9%
Paying down the balance	40–44%
Paused payments (forbearance)	15–19%
In default	5% or less

The government publishes these as ranges to protect privacy. They were measured in 2018 to 2020, partly during the pandemic pause on federal loan payments, so the forbearance share may be higher than usual. Separately, 81 parents took out Parent PLUS loans for these students, with a median of $24,531.

Where graduates work, and what the pay is worth

94% of graduates (237 of 252) were working in Texas one year after graduating. Prices in the Dallas area are about 3% above the national average, so a $43,828 salary here buys what about $42,514 buys in a typical US city.

Careers this field leads to

These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.

Market Research Analysts and Marketing Specialists

$72,520

Median pay in Texas. 63,350 people work in this job in Texas. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $37,640Top 10%: $135,710

Sales Managers

$136,020

Median pay in Texas. 76,010 people work in this job in Texas. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.

Bottom 10%: $68,750Top 10%: $268,450

Marketing Managers

$147,880

Median pay in Texas. 44,680 people work in this job in Texas. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.

Bottom 10%: $81,820Top 10%: $259,200

Web and Digital Interface Designers

$102,650

Median pay in Texas. 5,910 people work in this job in Texas. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $59,290Top 10%: $168,620

About UNT

In-state tuition and fees	$11,309 / year
Out-of-state tuition and fees	$21,149 / year
Average net price after aid	$15,649 / year
Admission rate	72%
Graduation rate (within 6 years)	61%
Undergraduate students	34,341

Marketing ranks 26th of 60 bachelor's programs at UNT by first-year earnings. The top three are Computer Engineering ($78,714), Electrical Engineering ($75,265), and Construction Engineering Technology ($72,266).

Other marketing bachelor's programs near Denton

School	Distance	Year 1 pay	Debt
UNTDenton, TX · public		$43,828	$19,540
Texas Woman's UniversityDenton, TX · public	2 mi	$43,457	$17,375
UT DallasRichardson, TX · public	28 mi	$51,384	$17,562
SMUDallas, TX · private nonprofit	33 mi	$50,790	$20,500
UT ArlingtonArlington, TX · public	33 mi	$43,406	$18,616
Texas Wesleyan UniversityFort Worth, TX · private nonprofit	34 mi	$28,332	$23,000
Dallas Baptist UniversityDallas, TX · private nonprofit	37 mi	$48,313	$18,500
TCUFort Worth, TX · private nonprofit	37 mi	$68,497	$19,250

Common questions

The median graduate earns $43,828 one year after graduating and $62,120 five years after. The median across marketing bachelor's programs in Texas is $43,828.

About this data

Earnings and debt only include students who received federal financial aid (grants or loans).
Earnings only count graduates who were working and not enrolled in more school. Graduates who went straight to further study are not included.
Debt only includes federal loans. Private loans and credit cards are not counted.
Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of Texas comparisons when their main campus is in another state.
Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.
School-level numbers like tuition, admission rate, and graduation rate are for the whole school, not the marketing program.

Sources

U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
Bureau of Labor Statistics, Employment Projections 2025 to 2035
Bureau of Economic Analysis, Regional Price Parities, 2024
NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024

Marketing bachelor's programs in Texas, ranked39 programs by pay and debt Marketing bachelor's programs in the US, ranked471 programs by pay and debt All UNT programs, ranked60 programs by pay and debt