How much debt do UW-Parkside marketing graduates have?

The median federal loan balance is $20,900, which ranks 2nd lowest of 13 marketing bachelor's programs in Wisconsin. That works out to about $222 a month over 10 years.

Is a marketing degree from UW-Parkside worth it?

On the numbers, yes for most students. Debt equals 51% of first-year earnings, against a national median of 53%. If the highest possible early salary is the main goal, several Wisconsin programs report higher pay, usually with more debt.

UW-Parkside Marketing (Bachelor's): Tuition, Graduate Salary, and Debt

Q: Do UW-Parkside marketing graduates stay in Wisconsin?

Most do. 84% (31 of 37) were working in Wisconsin one year after graduating.

Bachelor's in Marketing
Public university
Kenosha, WI
About 22 graduates a year

College Scorecard June 2026 release · BLS wages May 2025

The short answer

UW-Parkside marketing graduates earn about what marketing graduates earn nationally, $40,916 in their first year. Where this program stands out is debt. The typical graduate leaves with $20,900 in federal loans, less than at 77% of marketing programs in the country. Strong value, but not one of the highest-paying marketing degrees in Wisconsin.

First-year earnings$40,91627th percentile of 471 programs nationally

Earnings after 5 years$55,40335% more than year one

Median federal debt$20,9002nd lowest of 13 Wisconsin programs

Debt-to-earnings51%Wisconsin median 54%, national 53%

How it compares

Each figure is the median for graduates of the program. The Wisconsin and national columns are the medians across all marketing bachelor's programs that report the figure.

	UW-Parkside	Wisconsin	National
Earnings, 1 year after graduating	$40,916	$46,934	$44,567
Earnings, 5 years after graduating	$55,403	$68,100	$64,125
Median federal debt at graduation	$20,900	$26,000	$24,250
Debt as share of first-year pay	51%	54%	53%
Programs compared		13	471

Five years out, UW-Parkside graduates earn less than the national figure and about $12,697 less than the Wisconsin median. Several Wisconsin programs with higher debt show higher pay by the five-year mark.

Debt and first-year pay at every Wisconsin marketing program

Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the Wisconsin medians.

UW-ParksideOther Wisconsin programs

Hover over or tap a dot to see the school. Only programs that report both earnings and debt are shown.

What graduates earn over time

Pay rises about 35% between the first and fifth year.

UW-Parkside grads, year 1$40,916

UW-Parkside grads, year 5$55,403

All Wisconsin marketing grads, year 5$68,100

Year 1 and year 5 figures come from different graduating classes, so the growth rate is an estimate.

Paying back the loans

On a standard 10-year plan, the median debt means a payment of about $222 a month, or 6.5% of a graduate's typical monthly pay in the first year.

Two years into repayment (43 borrowers)	Share
Paying down the balance	40–59%

The government publishes these as ranges to protect privacy. They were measured in 2018 to 2020, partly during the pandemic pause on federal loan payments, so the forbearance share may be higher than usual.

Where graduates work, and what the pay is worth

84% of graduates (31 of 37) were working in Wisconsin one year after graduating. Prices in the Kenosha area are about 1% above the national average, so a $40,916 salary here buys what about $40,464 buys in a typical US city.

Careers this field leads to

These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.

Market Research Analysts and Marketing Specialists

$64,800

Median pay in Wisconsin. 15,600 people work in this job in Wisconsin. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $42,640Top 10%: $117,910

Sales Managers

$134,870

Median pay in Wisconsin. 10,480 people work in this job in Wisconsin. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.

Bottom 10%: $76,330Top 10%: $222,110

Marketing Managers

$133,600

Median pay in Wisconsin. 4,890 people work in this job in Wisconsin. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.

Bottom 10%: $83,990Top 10%: $211,990

Web and Digital Interface Designers

$95,340

Median pay in Wisconsin. 880 people work in this job in Wisconsin. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $57,980Top 10%: $138,410

About UW-Parkside

In-state tuition and fees	$8,270 / year
Out-of-state tuition and fees	$17,429 / year
Average net price after aid	$11,772 / year
Admission rate	75%
Graduation rate (within 6 years)	40%
Undergraduate students	2,844

Marketing ranks 7th of 15 bachelor's programs at UW-Parkside by first-year earnings. The top three are Computer Science ($64,354), Management Information Systems ($53,588), and Health and Medical Administration ($50,190).

Other marketing bachelor's programs near Kenosha

School	Distance	Year 1 pay	Debt
UW-ParksideKenosha, WI · public		$40,916	$20,900
Carthage CollegeKenosha, WI · private nonprofit	2 mi	$50,175	$27,000
Marquette UniversityMilwaukee, WI · private nonprofit	27 mi	$53,415	$26,000
UW-MilwaukeeMilwaukee, WI · public	30 mi	$45,966	$26,000
Carroll UniversityWaukesha, WI · private nonprofit	31 mi	$43,841	$26,250
Concordia University-WisconsinMequon, WI · private nonprofit	42 mi	$39,614	$26,000
Loyola ChicagoChicago, IL · private nonprofit	46 mi	$51,065	$25,000
Northeastern Illinois UniversityChicago, IL · public	47 mi	$43,320	$15,000
UW-WhitewaterWhitewater, WI · public	47 mi	$47,664	$26,000

Common questions

The median graduate earns $40,916 one year after graduating and $55,403 five years after. The median across marketing bachelor's programs in Wisconsin is $46,934.

About this data

Earnings and debt only include students who received federal financial aid (grants or loans).
Earnings only count graduates who were working and not enrolled in more school. Graduates who went straight to further study are not included.
Debt only includes federal loans. Private loans and credit cards are not counted.
Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of Wisconsin comparisons when their main campus is in another state.
Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.
School-level numbers like tuition, admission rate, and graduation rate are for the whole school, not the marketing program.

Sources

U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
Bureau of Labor Statistics, Employment Projections 2025 to 2035
Bureau of Economic Analysis, Regional Price Parities, 2024
NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024

Marketing bachelor's programs in Wisconsin, ranked13 programs by pay and debt Marketing bachelor's programs in the US, ranked471 programs by pay and debt All UW-Parkside programs, ranked15 programs by pay and debt