Butler University Marketing (Bachelor's): Tuition, Graduate Salary, and Debt

  • Bachelor's in Marketing
  • Private nonprofit university
  • Indianapolis, IN
  • About 89 graduates a year

College Scorecard June 2026 release · BLS wages May 2025

The short answer

Butler University marketing graduates earn more than graduates of most marketing programs nationally, $60,438 in their first year. The typical graduate leaves with $26,000 in federal loans, close to the national median of $24,250. It is one of the higher-paying marketing degrees in Indiana.

First-year earnings$60,43896th percentile of 471 programs nationally
Earnings after 5 years$71,63519% more than year one
Median federal debt$26,00010th lowest of 15 Indiana programs
Debt-to-earnings43%Indiana median 53%, national 53%

How it compares

Each figure is the median for graduates of the program. The Indiana and national columns are the medians across all marketing bachelor's programs that report the figure.

Five years out, Butler University graduates earn more than the national figure and about $10,557 more than the Indiana median.

Debt and first-year pay at every Indiana marketing program

Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the Indiana medians.

Butler UniversityOther Indiana programs

Hover over or tap a dot to see the school. Only programs that report both earnings and debt are shown.

What graduates earn over time

Pay rises about 19% between the first and fifth year.

Butler University grads, year 1$60,438
Butler University grads, year 5$71,635
All Indiana marketing grads, year 5$61,078

Year 1 and year 5 figures come from different graduating classes, so the growth rate is an estimate.

Paying back the loans

On a standard 10-year plan, the median debt means a payment of about $276 a month, or 5.5% of a graduate's typical monthly pay in the first year.

The government publishes these as ranges to protect privacy. They were measured in 2018 to 2020, partly during the pandemic pause on federal loan payments, so the forbearance share may be higher than usual.

Where graduates work, and what the pay is worth

52% of graduates (27 of 52) were working in Indiana one year after graduating. Prices in the Indianapolis area are about 4% below the national average, so a $60,438 salary here buys what about $63,156 buys in a typical US city.

Careers this field leads to

These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.

Market Research Analysts and Marketing Specialists

$63,700

Median pay in Indiana. 14,400 people work in this job in Indiana. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $39,740Top 10%: $117,640

Sales Managers

$131,470

Median pay in Indiana. 9,700 people work in this job in Indiana. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.

Bottom 10%: $69,570Top 10%: $231,350

Marketing Managers

$136,260

Median pay in Indiana. 3,350 people work in this job in Indiana. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.

Bottom 10%: $82,380Top 10%: $233,460

Web and Digital Interface Designers

$63,430

Median pay in Indiana. 1,160 people work in this job in Indiana. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $37,960Top 10%: $114,390

About Butler University

Marketing ranks 1st of 6 bachelor's programs at Butler University by first-year earnings. The top three are Marketing ($60,438), Finance ($60,290), and Teacher Education ($50,707).

Other marketing bachelor's programs near Indianapolis

Common questions

The median graduate earns $60,438 one year after graduating and $71,635 five years after. The median across marketing bachelor's programs in Indiana is $44,919.

About this data

  • Earnings and debt only include students who received federal financial aid (grants or loans).
  • Earnings only count graduates who were working and not enrolled in more school. Graduates who went straight to further study are not included.
  • Debt only includes federal loans. Private loans and credit cards are not counted.
  • Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of Indiana comparisons when their main campus is in another state.
  • Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.
  • School-level numbers like tuition, admission rate, and graduation rate are for the whole school, not the marketing program.

Sources

  1. U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
  2. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
  3. Bureau of Labor Statistics, Employment Projections 2025 to 2035
  4. Bureau of Economic Analysis, Regional Price Parities, 2024
  5. NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024

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