Georgia Southern University Marketing (Bachelor's): Tuition, Graduate Salary, and Debt
- Bachelor's in Marketing
- Public university
- Statesboro, GA
- About 218 graduates a year
College Scorecard June 2026 release · BLS wages May 2025
The short answer
Georgia Southern University marketing graduates earn about what marketing graduates earn nationally, $46,640 in their first year. The typical graduate leaves with $25,762 in federal loans, close to the national median of $24,250. Several Georgia programs report higher pay.
How it compares
Each figure is the median for graduates of the program. The Georgia and national columns are the medians across all marketing bachelor's programs that report the figure.
Five years out, Georgia Southern University graduates earn more than the national figure and about $8,015 more than the Georgia median.
Debt and first-year pay at every Georgia marketing program
Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the Georgia medians.
Hover over or tap a dot to see the school. Only programs that report both earnings and debt are shown.
What graduates earn over time
Pay rises about 42% between the first and fifth year.
Year 1 and year 5 figures come from different graduating classes, so the growth rate is an estimate.
Does family income change the outcome?
Graduates who received Pell Grants, which go to students from lower-income families, earned $8,998 less in their first year than other graduates. Students who expect to rely on grants should weigh this gap.
Paying back the loans
On a standard 10-year plan, the median debt means a payment of about $273 a month, or 7.0% of a graduate's typical monthly pay in the first year.
The government publishes these as ranges to protect privacy. They were measured in 2018 to 2020, partly during the pandemic pause on federal loan payments, so the forbearance share may be higher than usual. Separately, 46 parents took out Parent PLUS loans for these students, with a median of $16,245.
Where graduates work, and what the pay is worth
79% of graduates (153 of 193) were working in Georgia one year after graduating. Prices in the parts of Georgia outside metro areas are about 13% below the national average, so a $46,640 salary here buys what about $53,619 buys in a typical US city.
Careers this field leads to
These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.
Market Research Analysts and Marketing Specialists
$75,850Median pay in Georgia. 27,810 people work in this job in Georgia. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.
Sales Managers
$159,890Median pay in Georgia. 17,690 people work in this job in Georgia. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.
Marketing Managers
$160,760Median pay in Georgia. 8,510 people work in this job in Georgia. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.
Web and Digital Interface Designers
$103,810Median pay in Georgia. 2,800 people work in this job in Georgia. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.
About Georgia Southern University
Marketing ranks 14th of 47 bachelor's programs at Georgia Southern University by first-year earnings. The top three are Manufacturing Engineering ($83,438), Electrical Engineering ($75,859), and Nursing ($72,741).
Other marketing bachelor's programs near Statesboro
Common questions
The median graduate earns $46,640 one year after graduating and $66,246 five years after. The median across marketing bachelor's programs in Georgia is $42,494.
The median federal loan balance is $25,762, which ranks 7th lowest of 16 marketing bachelor's programs in Georgia. That works out to about $273 a month over 10 years.
It depends on your other options. Debt equals 55% of first-year earnings, against a national median of 53%. Compare the cost with other Georgia programs before deciding.
Most do. 79% (153 of 193) were working in Georgia one year after graduating.
About this data
- Earnings and debt only include students who received federal financial aid (grants or loans).
- Earnings only count graduates who were working and not enrolled in more school. Graduates who went straight to further study are not included.
- Debt only includes federal loans. Private loans and credit cards are not counted.
- Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of Georgia comparisons when their main campus is in another state.
- Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.
- School-level numbers like tuition, admission rate, and graduation rate are for the whole school, not the marketing program.
Sources
- U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
- Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
- Bureau of Labor Statistics, Employment Projections 2025 to 2035
- Bureau of Economic Analysis, Regional Price Parities, 2024
- NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024