BYU Marketing (Bachelor's): Tuition, Graduate Salary, and Debt
- Bachelor's in Marketing
- Private nonprofit university
- Provo, UT
- About 92 graduates a year
College Scorecard June 2026 release · BLS wages May 2025
The short answer
BYU marketing graduates earn more than graduates of most marketing programs nationally, $64,256 in their first year. Where this program stands out is debt. The typical graduate leaves with $10,500 in federal loans, less than at 99% of marketing programs in the country. It is one of the higher-paying marketing degrees in Utah.
How it compares
Each figure is the median for graduates of the program. The Utah and national columns are the medians across all marketing bachelor's programs that report the figure.
Five years out, BYU graduates earn more than the national figure and about $23,479 more than the Utah median.
Debt and first-year pay at every Utah marketing program
Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the Utah medians.
Hover over or tap a dot to see the school. Only programs that report both earnings and debt are shown.
What graduates earn over time
Pay rises about 51% between the first and fifth year.
Year 1 and year 5 figures come from different graduating classes, so the growth rate is an estimate.
Paying back the loans
On a standard 10-year plan, the median debt means a payment of about $111 a month, or 2.1% of a graduate's typical monthly pay in the first year.
Where graduates work, and what the pay is worth
65% of graduates (59 of 91) were working in Utah one year after graduating. Prices in the Provo area are about 2% below the national average, so a $64,256 salary here buys what about $65,412 buys in a typical US city.
Careers this field leads to
These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.
Market Research Analysts and Marketing Specialists
$62,630Median pay in Utah. 14,510 people work in this job in Utah. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.
Sales Managers
$136,520Median pay in Utah. 8,990 people work in this job in Utah. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.
Marketing Managers
$139,830Median pay in Utah. 6,100 people work in this job in Utah. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.
Web and Digital Interface Designers
$99,990Median pay in Utah. 1,060 people work in this job in Utah. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.
About BYU
Marketing ranks 19th of 64 bachelor's programs at BYU by first-year earnings. The top three are Computer Science ($90,625), Computer Engineering ($88,785), and Finance ($83,876).
Other marketing bachelor's programs near Provo
Common questions
The median graduate earns $64,256 one year after graduating and $97,094 five years after. The median across marketing bachelor's programs in Utah is $53,883.
The median federal loan balance is $10,500, which ranks the lowest of 7 marketing bachelor's programs in Utah. That works out to about $111 a month over 10 years.
On the numbers, yes for most students. Debt equals 16% of first-year earnings, against a national median of 53%.
Most do. 65% (59 of 91) were working in Utah one year after graduating.
About this data
- Earnings and debt only include students who received federal financial aid (grants or loans).
- Earnings only count graduates who were working and not enrolled in more school. Graduates who went straight to further study are not included.
- Debt only includes federal loans. Private loans and credit cards are not counted.
- Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of Utah comparisons when their main campus is in another state.
- Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.
- School-level numbers like tuition, admission rate, and graduation rate are for the whole school, not the marketing program.
Sources
- U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
- Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
- Bureau of Labor Statistics, Employment Projections 2025 to 2035
- Bureau of Economic Analysis, Regional Price Parities, 2024
- NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024