How much debt do Rider University marketing graduates have?

The median federal loan balance is $27,000, which ranks 8th lowest of 9 marketing bachelor's programs in New Jersey. That works out to about $286 a month over 10 years.

Is a marketing degree from Rider University worth it?

It depends on your other options. Debt equals 61% of first-year earnings, against a national median of 53%. Compare the cost with other New Jersey programs before deciding.

Rider University Marketing (Bachelor's): Tuition, Graduate Salary, and Debt

Q: Do Rider University marketing graduates stay in New Jersey?

Most do. 81% (62 of 77) were working in New Jersey one year after graduating.

Bachelor's in Marketing
Private nonprofit university
Lawrenceville, NJ
About 34 graduates a year

College Scorecard June 2026 release · BLS wages May 2025

The short answer

Rider University marketing graduates earn about what marketing graduates earn nationally, $44,352 in their first year. Debt is high. The typical graduate leaves with $27,000 in federal loans, more than at 79% of marketing programs in the country. Two other New Jersey programs report higher pay.

First-year earnings$44,35247th percentile of 471 programs nationally

Earnings after 5 years$69,55057% more than year one

Median federal debt$27,0008th lowest of 9 New Jersey programs

Debt-to-earnings61%New Jersey median 67%, national 53%

How it compares

Each figure is the median for graduates of the program. The New Jersey and national columns are the medians across all marketing bachelor's programs that report the figure.

	Rider University	New Jersey	National
Earnings, 1 year after graduating	$44,352	$37,781	$44,567
Earnings, 5 years after graduating	$69,550	$69,202	$64,125
Median federal debt at graduation	$27,000	$25,000	$24,250
Debt as share of first-year pay	61%	67%	53%
Programs compared		9	471

Five years out, Rider University graduates earn more than the national figure and about the same as the New Jersey median.

Debt and first-year pay at every New Jersey marketing program

Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the New Jersey medians.

Rider UniversityOther New Jersey programs

Hover over or tap a dot to see the school. Only programs that report both earnings and debt are shown.

What graduates earn over time

Pay rises about 57% between the first and fifth year.

Rider University grads, year 1$44,352

Rider University grads, year 5$69,550

All New Jersey marketing grads, year 5$69,202

Year 1 and year 5 figures come from different graduating classes, so the growth rate is an estimate.

Does family income change the outcome?

Graduates who received Pell Grants, which go to students from lower-income families, earned $4,706 less in their first year than other graduates. Students who expect to rely on grants should weigh this gap.

Pell Grant recipients, year 1 earnings$42,717Median debt $27,000

Other graduates, year 1 earnings$47,423Median debt $27,000

Paying back the loans

On a standard 10-year plan, the median debt means a payment of about $286 a month, or 7.7% of a graduate's typical monthly pay in the first year.

Two years into repayment (82 borrowers)	Share
Paid off in full	20–39%
Paying down the balance	20–39%
Paused payments (forbearance)	20% or less
In default	20% or less

The government publishes these as ranges to protect privacy. They were measured in 2018 to 2020, partly during the pandemic pause on federal loan payments, so the forbearance share may be higher than usual. Separately, 23 parents took out Parent PLUS loans for these students, with a median of $48,989.

Where graduates work, and what the pay is worth

81% of graduates (62 of 77) were working in New Jersey one year after graduating. Prices in the Trenton area are about 3% above the national average, so a $44,352 salary here buys what about $42,985 buys in a typical US city.

Careers this field leads to

These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.

Market Research Analysts and Marketing Specialists

$88,190

Median pay in New Jersey. 22,990 people work in this job in New Jersey. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $49,900Top 10%: $145,010

Sales Managers

$173,020

Median pay in New Jersey. 20,090 people work in this job in New Jersey. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.

Bottom 10%: $103,580Top 10%: $308,630

Marketing Managers

$180,040

Median pay in New Jersey. 13,510 people work in this job in New Jersey. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.

Bottom 10%: $126,760Top 10%: $298,870

Web and Digital Interface Designers

$95,310

Median pay in New Jersey. 2,170 people work in this job in New Jersey. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $50,340Top 10%: $173,470

About Rider University

Tuition and fees	$41,120 / year
Average net price after aid	$24,792 / year
Admission rate	79%
Graduation rate (within 6 years)	61%
Undergraduate students	3,106

Marketing ranks 10th of 23 bachelor's programs at Rider University by first-year earnings. The top three are Accounting ($65,849), Management Science ($58,890), and Finance ($57,881).

Other marketing bachelor's programs near Lawrenceville

School	Distance	Year 1 pay	Debt
Rider UniversityLawrenceville, NJ · private nonprofit		$44,352	$27,000
RutgersNew Brunswick, NJ · public	22 mi	$48,645	$20,731
La Salle UniversityPhiladelphia, PA · private nonprofit	28 mi	$38,994	$23,750
Temple UniversityPhiladelphia, PA · public	30 mi	$47,460	$26,000
Drexel UniversityPhiladelphia, PA · private nonprofit	33 mi	$57,838	$27,000
Saint Joseph's UniversityPhiladelphia, PA · private nonprofit	33 mi	$50,763	$26,149
UPennPhiladelphia, PA · private nonprofit	33 mi	$82,553	$17,412
Villanova UniversityVillanova, PA · private nonprofit	36 mi	$69,633	$26,962
Eastern UniversitySaint Davids, PA · private nonprofit	37 mi	$51,655	$26,000

Common questions

The median graduate earns $44,352 one year after graduating and $69,550 five years after. The median across marketing bachelor's programs in New Jersey is $37,781.

About this data

Earnings and debt only include students who received federal financial aid (grants or loans).
Earnings only count graduates who were working and not enrolled in more school. Graduates who went straight to further study are not included.
Debt only includes federal loans. Private loans and credit cards are not counted.
Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of New Jersey comparisons when their main campus is in another state.
Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.
School-level numbers like tuition, admission rate, and graduation rate are for the whole school, not the marketing program.

Sources

U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
Bureau of Labor Statistics, Employment Projections 2025 to 2035
Bureau of Economic Analysis, Regional Price Parities, 2024
NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024

Marketing bachelor's programs in New Jersey, ranked9 programs by pay and debt Marketing bachelor's programs in the US, ranked471 programs by pay and debt All Rider University programs, ranked23 programs by pay and debt