UM-Flint Marketing (Bachelor's): Tuition, Graduate Salary, and Debt

  • Bachelor's in Marketing
  • Public university
  • Flint, MI
  • About 26 graduates a year

College Scorecard June 2026 release · BLS wages May 2025

The short answer

UM-Flint marketing graduates earn about what marketing graduates earn nationally, $44,379 in their first year. Debt is high. The typical graduate leaves with $29,000 in federal loans, more than at 94% of marketing programs in the country. Several Michigan programs report higher pay.

First-year earnings$44,37948th percentile of 471 programs nationally
Earnings after 5 years$48,71910% more than year one
Median federal debt$29,00017th lowest of 18 Michigan programs
Debt-to-earnings65%Michigan median 53%, national 53%

How it compares

Each figure is the median for graduates of the program. The Michigan and national columns are the medians across all marketing bachelor's programs that report the figure.

Five years out, UM-Flint graduates earn less than the national figure and about $13,916 less than the Michigan median.

Debt and first-year pay at every Michigan marketing program

Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the Michigan medians.

UM-FlintOther Michigan programs

Hover over or tap a dot to see the school. Only programs that report both earnings and debt are shown.

What graduates earn over time

Pay rises about 10% between the first and fifth year.

UM-Flint grads, year 1$44,379
UM-Flint grads, year 5$48,719
All Michigan marketing grads, year 5$62,635

Year 1 and year 5 figures come from different graduating classes, so the growth rate is an estimate.

Does family income change the outcome?

Graduates who received Pell Grants, which go to students from lower-income families, earned more in their first year than other graduates, but borrowed more: a median of $31,000 against $28,000.

Pell Grant recipients, year 1 earnings$50,891Median debt $31,000
Other graduates, year 1 earnings$40,649Median debt $28,000

Paying back the loans

On a standard 10-year plan, the median debt means a payment of about $307 a month, or 8.3% of a graduate's typical monthly pay in the first year.

Where graduates work, and what the pay is worth

94% of graduates (47 of 50) were working in Michigan one year after graduating. Prices in the Flint area are about 7% below the national average, so a $44,379 salary here buys what about $47,702 buys in a typical US city.

Careers this field leads to

These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.

Market Research Analysts and Marketing Specialists

$66,780

Median pay in Michigan. 24,220 people work in this job in Michigan. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $40,930Top 10%: $127,190

Sales Managers

$136,870

Median pay in Michigan. 17,950 people work in this job in Michigan. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.

Bottom 10%: $69,790Top 10%: $230,070

Marketing Managers

$138,510

Median pay in Michigan. 6,620 people work in this job in Michigan. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.

Bottom 10%: $80,260Top 10%: $222,910

Web and Digital Interface Designers

$81,010

Median pay in Michigan. 1,750 people work in this job in Michigan. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $42,660Top 10%: $140,830

About UM-Flint

Marketing ranks 8th of 26 bachelor's programs at UM-Flint by first-year earnings. The top three are Nursing ($80,029), Mechanical Engineering ($74,974), and Diagnostic and Treatment Professions ($64,434).

Other marketing bachelor's programs near Flint

Common questions

The median graduate earns $44,379 one year after graduating and $48,719 five years after. The median across marketing bachelor's programs in Michigan is $44,596.

About this data

  • Earnings and debt only include students who received federal financial aid (grants or loans).
  • Earnings only count graduates who were working and not enrolled in more school. Graduates who went straight to further study are not included.
  • Debt only includes federal loans. Private loans and credit cards are not counted.
  • Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of Michigan comparisons when their main campus is in another state.
  • Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.
  • School-level numbers like tuition, admission rate, and graduation rate are for the whole school, not the marketing program.

Sources

  1. U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
  2. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
  3. Bureau of Labor Statistics, Employment Projections 2025 to 2035
  4. Bureau of Economic Analysis, Regional Price Parities, 2024
  5. NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024

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