How much debt do University of Northwestern Ohio marketing graduates have?

The median federal loan balance is $30,000, which ranks 27th lowest of 28 marketing bachelor's programs in Ohio. That works out to about $318 a month over 10 years.

Is a marketing degree from University of Northwestern Ohio worth it?

It depends on your other options. Debt equals 82% of first-year earnings, against a national median of 53%. Compare the cost with other Ohio programs before deciding.

University of Northwestern Ohio Marketing (Bachelor's): Tuition, Graduate Salary, and Debt

Bachelor's in Marketing
Private nonprofit university
Lima, OH
About 7 graduates a year

College Scorecard June 2026 release · BLS wages May 2025

The short answer

University of Northwestern Ohio marketing graduates earn less than graduates of most marketing programs nationally, $36,496 in their first year. Debt is high. The typical graduate leaves with $30,000 in federal loans, more than at 95% of marketing programs in the country. Several Ohio programs report higher pay.

First-year earnings$36,49610th percentile of 471 programs nationally

Median federal debt$30,00027th lowest of 28 Ohio programs

Debt-to-earnings82%Ohio median 55%, national 53%

How it compares

Each figure is the median for graduates of the program. The Ohio and national columns are the medians across all marketing bachelor's programs that report the figure.

	University of Northwestern Ohio	Ohio	National
Earnings, 1 year after graduating	$36,496	$46,262	$44,567
Median federal debt at graduation	$30,000	$26,000	$24,250
Debt as share of first-year pay	82%	55%	53%
Programs compared		30	471

Debt and first-year pay at every Ohio marketing program

Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the Ohio medians.

University of Northwestern OhioOther Ohio programs

Hover over or tap a dot to see the school. Only programs that report both earnings and debt are shown.

Paying back the loans

On a standard 10-year plan, the median debt means a payment of about $318 a month, or 10.5% of a graduate's typical monthly pay in the first year.

Where graduates work, and what the pay is worth

Prices in the Lima area are about 10% below the national average, so a $36,496 salary here buys what about $40,701 buys in a typical US city.

Careers this field leads to

These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.

Market Research Analysts and Marketing Specialists

$72,790

Median pay in Ohio. 27,370 people work in this job in Ohio. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $39,860Top 10%: $129,270

Sales Managers

$135,510

Median pay in Ohio. 22,840 people work in this job in Ohio. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.

Bottom 10%: $74,190Top 10%: $251,110

Marketing Managers

$132,330

Median pay in Ohio. 10,620 people work in this job in Ohio. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.

Bottom 10%: $77,490Top 10%: $224,990

Web and Digital Interface Designers

$83,360

Median pay in Ohio. 2,520 people work in this job in Ohio. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $48,940Top 10%: $151,090

About University of Northwestern Ohio

Tuition and fees	$13,875 / year
Average net price after aid	$21,807 / year
Graduation rate (within 6 years)	54%
Undergraduate students	2,494

Marketing ranks 4th of 4 bachelor's programs at University of Northwestern Ohio by first-year earnings. The top three are Accounting ($49,910), Health and Medical Administration ($39,929), and Business Administration ($39,182).

Other marketing bachelor's programs near Lima

School	Distance	Year 1 pay	Debt
University of Northwestern OhioLima, OH · private nonprofit		$36,496	$30,000
Ohio Northern UniversityAda, OH · private nonprofit	17 mi	$44,584	$26,970
University of FindlayFindlay, OH · private nonprofit	33 mi	$47,464	$25,412
Bowling Green StateBowling Green, OH · public	50 mi	$47,272	$24,250
Tiffin UniversityTiffin, OH · private nonprofit	56 mi	$35,165	$27,000

Common questions

The median graduate earns $36,496 one year after graduating. The median across marketing bachelor's programs in Ohio is $46,262.

About this data

Earnings and debt only include students who received federal financial aid (grants or loans).
Earnings only count graduates who were working and not enrolled in more school. Graduates who went straight to further study are not included.
Debt only includes federal loans. Private loans and credit cards are not counted.
Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of Ohio comparisons when their main campus is in another state.
Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.
School-level numbers like tuition, admission rate, and graduation rate are for the whole school, not the marketing program.

Sources

U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
Bureau of Labor Statistics, Employment Projections 2025 to 2035
Bureau of Economic Analysis, Regional Price Parities, 2024
NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024

Marketing bachelor's programs in Ohio, ranked30 programs by pay and debt Marketing bachelor's programs in the US, ranked471 programs by pay and debt All University of Northwestern Ohio programs, ranked9 programs by pay and debt