University of Phoenix Marketing (Bachelor's): Tuition, Graduate Salary, and Debt
- Bachelor's in Marketing
- Private for-profit university
- Phoenix, AZ
- About 5 graduates a year
College Scorecard June 2026 release · BLS wages May 2025
The short answer
University of Phoenix marketing graduates earn more than graduates of most marketing programs nationally, $63,570 in their first year. Debt is high. The typical graduate leaves with $45,070 in federal loans, more than at 99% of marketing programs in the country. It is one of the higher-paying marketing degrees in Arizona.
How it compares
Each figure is the median for graduates of the program. The Arizona and national columns are the medians across all marketing bachelor's programs that report the figure.
Five years out, University of Phoenix graduates earn less than the national figure and about $5,537 less than the Arizona median.
Debt and first-year pay at every Arizona marketing program
Programs in the upper left give graduates higher pay for less debt. Dashed lines mark the Arizona medians.
Hover over or tap a dot to see the school. Only programs that report both earnings and debt are shown.
What graduates earn over time
Pay falls about 7% between the first and fifth year.
Year 1 and year 5 figures come from different graduating classes, so the growth rate is an estimate.
Paying back the loans
On a standard 10-year plan, the median debt means a payment of about $478 a month, or 9.0% of a graduate's typical monthly pay in the first year.
The government publishes these as ranges to protect privacy. They were measured in 2018 to 2020, partly during the pandemic pause on federal loan payments, so the forbearance share may be higher than usual.
Where graduates work, and what the pay is worth
Prices in the Phoenix area are about 3% above the national average, so a $63,570 salary here buys what about $61,530 buys in a typical US city.
Careers this field leads to
These are the jobs that the federal crosswalk from fields of study to occupations links to marketing, largest first. Pay is the median across all experience levels.
Market Research Analysts and Marketing Specialists
$71,940Median pay in Arizona. 15,850 people work in this job in Arizona. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 82,000 openings a year. Typical education to start: bachelor's degree.
Sales Managers
$145,690Median pay in Arizona. 13,870 people work in this job in Arizona. Nationally, jobs are projected to grow 5% from 2025 to 2035, with about 47,300 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.
Marketing Managers
$132,220Median pay in Arizona. 4,870 people work in this job in Arizona. Nationally, jobs are projected to grow 7% from 2025 to 2035, with about 34,000 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.
Web and Digital Interface Designers
$98,070Median pay in Arizona. 810 people work in this job in Arizona. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 8,300 openings a year. Typical education to start: bachelor's degree.
About University of Phoenix
Marketing ranks 6th of 22 bachelor's programs at University of Phoenix by first-year earnings. The top three are Nursing ($98,826), Software and Media Applications ($83,476), and Computer Programming ($74,151).
Other marketing bachelor's programs near Phoenix
Common questions
The median graduate earns $63,570 one year after graduating and $58,812 five years after. The median across marketing bachelor's programs in Arizona is $51,481.
The median federal loan balance is $45,070, which ranks 6th lowest of 6 marketing bachelor's programs in Arizona. That works out to about $478 a month over 10 years.
It depends on your other options. Debt equals 71% of first-year earnings, against a national median of 53%. Compare the cost with other Arizona programs before deciding.
About this data
- Earnings and debt only include students who received federal financial aid (grants or loans).
- Earnings only count graduates who were working and not enrolled in more school. Graduates who went straight to further study are not included.
- Debt only includes federal loans. Private loans and credit cards are not counted.
- Some schools with several campuses report one combined figure for all of them. We count each of those schools once, and leave them out of Arizona comparisons when their main campus is in another state.
- Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025.
- School-level numbers like tuition, admission rate, and graduation rate are for the whole school, not the marketing program.
Sources
- U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
- Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
- Bureau of Labor Statistics, Employment Projections 2025 to 2035
- Bureau of Economic Analysis, Regional Price Parities, 2024
- NCES, CIP 2020 to SOC 2018 crosswalk, and IPEDS institution directory, 2024