Highest-Paying Public Relations and Advertising (Bachelor's) Programs in the US

  • 179 programs report first-year pay
  • 12 state rankings
  • Bachelor's in Public Relations, Advertising, and Applied Communication

College Scorecard June 2026 release · BLS wages May 2025

The short answer

The median public relations and advertising bachelor's program in the US pays its graduates $39,677 in their first year and $58,304 five years after. Texas has the highest state median ($41,363), and Florida the lowest ($35,023). The median program leaves its graduates with $24,693 in federal debt.

Median first-year pay$39,677Across 179 programs
Median pay after 5 years$58,304Across 149 programs
Median federal debt$24,693Across 169 programs
Debt-to-earnings62%Across 166 programs

All 179 programs, ranked by graduate pay

Each program is ranked by the median pay of its graduates one year after they finished, from College Scorecard. This measures what graduates earn, not how good the teaching is. Pay also depends on where graduates live and work. Programs that don't report a figure are listed last when you sort by it.

Pay after cost of living divides first-year pay by the Bureau of Economic Analysis price level of the school's state, where the US average is 100. It is shown for 118 programs where at least half of the graduates who work are working in the school's state. The other 61, whose graduates mostly work in other states or whose state has no price level, are listed last when you sort by it.

13 programs report pay but not debt, so they are ranked only by pay.

College Scorecard withholds pay for programs with too few graduates, to protect their privacy, so those programs can't be ranked.

Public Relations and Advertising (Bachelor's) programs by state

Each row is the median across the state's public relations and advertising bachelor's programs. State names link to the full ranking of that state's programs.

Programs in 31 more states and territories report pay, but too few to rank. A state ranking needs at least five programs that report both pay and debt.

Quick picks nationwide

Lowest median debt

  1. FIU, FL$12,000
  2. Cal State Dominguez Hills, CA$13,000
  3. Florida State, FL$13,849
  4. San Diego State, CA$17,038
  5. USF, FL$17,082
  6. University of Florida, FL$17,439
  7. University of Miami, FL$18,000
  8. UCF, FL$18,750
  9. UNC Charlotte, NC$19,500
  10. SMU, TX$19,750

Lowest debt for the pay

  1. Cal State Dominguez Hills, CA34%
  2. Florida State, FL34%
  3. FIU, FL35%
  4. SMU, TX38%
  5. San Diego State, CA39%
  6. USC, CA40%
  7. University of Miami, FL41%
  8. University of Florida, FL41%
  9. UT Austin, TX44%
  10. Syracuse University, NY47%

Only the 101 programs with their own page here are included. "Debt for the pay" is median debt divided by first-year pay.

Careers this field leads to

These are the jobs that the federal crosswalk from fields of study to occupations links to public relations and advertising, largest first. Pay is the median across the US and all experience levels.

Training and Development Specialists

$69,280

Median pay in the US. 458,300 people work in this job in the US. Nationally, jobs are projected to grow 11% from 2025 to 2035, with about 46,000 openings a year. Typical education to start: bachelor's degree, plus less than 5 years of related work experience.

Bottom 10%: $38,760Top 10%: $123,250

Public Relations Specialists

$74,750

Median pay in the US. 283,380 people work in this job in the US. Nationally, jobs are projected to grow 2% from 2025 to 2035, with about 23,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $44,110Top 10%: $135,150

Human Resources Managers

$149,280

Median pay in the US. 220,660 people work in this job in the US. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 16,800 openings a year. Typical education to start: bachelor's degree, plus 5 years or more of related work experience.

Bottom 10%: $88,200Top 10%: $267,810

Fundraisers

$72,550

Median pay in the US. 111,040 people work in this job in the US. Nationally, jobs are projected to grow 6% from 2025 to 2035, with about 10,000 openings a year. Typical education to start: bachelor's degree.

Bottom 10%: $46,630Top 10%: $115,820

Common questions

The median public relations and advertising bachelor's program in the US pays its graduates $39,677 in their first year and $58,304 five years after.

About this data

  • Earnings and debt only include students who received federal financial aid, and earnings only count graduates who were working and not enrolled in more school.
  • Debt only includes federal loans. Private loans and credit cards are not counted.
  • Medians are across programs, not students: each program counts once, however many graduates it has.
  • National medians include every program in the 50 states, DC, and US territories, including schools that have since closed. Schools with several campuses that report one combined figure are counted once.
  • Programs are ranked by College Scorecard median pay one year after graduation. Pay after cost of living uses the price level of the school's state.
  • Scorecard figures describe graduating classes from several years ago. BLS wages are from May 2025. Price levels are the Bureau of Economic Analysis Regional Price Parities for 2024.

Sources

  1. U.S. Department of Education, College Scorecard, field of study and institution files, June 2026 release
  2. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025
  3. Bureau of Labor Statistics, Employment Projections 2025 to 2035
  4. NCES, CIP 2020 to SOC 2018 crosswalk
  5. Bureau of Economic Analysis, Regional Price Parities, 2024